Mildred Wilcox
I think campaigns need to be narrowly-focused. When I worked on influencing populations in Germany after the war, we found regional differences among the Krauts that would absolutely floor you. A meme that hit in Frankfurt would go over like a lead balloon in Cologne, just a hundred miles away.
A brittle-ly polite, white middle-aged Southern esmologist with a brusque demeanor and no-nonsense attitude. She was the team leader at Point 9, based in Cairo, Illinois, during Operation ALLOCHTHON.